Monthly Archive: April 2015


You can’t outsource your brand

We like to outsource digital marketing activities in order to gain cost effective access to more experienced professionals. But in our haste to do so, one hopes that we don’t lose sight of one simple fact:...


Chinese Phrase: 一桶水不响, 半桶水晃荡

One of my personal favourite Chinese phrases that resonates deeply with me is 一桶水不响, 半桶水晃荡 yī tǒng shuǐ bù xiǎng, bàn tǒng shuǐ huàngdang. “A full bucket of water is not noisy, A half bucket of...


“Intent Vertical” short snippet

This is a short snippet from my presentation at E-Web Marketing to a group of small and medium sized business owners about how they should think about keywords and intent. I am planning on writing more...