The Implications of Penguin 4.0 “real time”

It’s official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean? What are the implications of Penguin going real-time? That’s what I’m going to dive into in this article. Brief History of Penguin Google’s […]

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What is scalability in business?

Scalability. It’s one of those buzzwords we hear all the time in business settings; “Will this scale well?” “This doesn’t seem scalable.” But what does this word and related concept actually entail? This article aims to explore it in more depth and hopefully give it some definition and structure that it lacks in everyday conversation. […]

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What is Success?

It’s the age old question; how do we define our personal success and thus identify whether we should feel happy and satisfied with ourselves? Success as a human construction In his really good TED talk, Yuval Harari points out that one of the main reasons that humans have become the dominant species on this earth is […]

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SEO experiment: high informational bias niches

In a previous post the fundamental elements of search and intent were introduced. In that post we went through the three major types of intent behind keywords or phrases that people type into Google: Transactional (want to buy something) Informational (want to know something) Navigational (want to go somewhere online) Today this post will address the topic of […]

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The fun fundamentals of search and intent

There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: “Gentlemen, this is a […]

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SEO: Just Try Stuff

Recently a Twitter conversation occurred wherein @Hams38 asked John Mueller (A nice important guy at Google Switzerland): The first response that John gave was: I found this conversation particularly interesting because, while John Mueller knows a lot about SEO (he’s an authority in the space from Google) he advised someone to “test it with a small […]

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Do SEO Rankings Mean Money?

“I want to rank #1 in Google for KEYWORD” That’s how a lot of business owners approach SEO. It seems simple enough: People come to Google to look for your service, You rank #1, Everybody clicks on to your site, because we all know everyone clicks on result #1, So you get a lot of […]

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Digital content etiquette and #ReadItAll

Engaging with digital content is a major part of modern life. Many of us can engage with literally dozens of pieces of content every day. Yet sometimes our methodologies for engaging with and sharing content can become less and less empathetical. We lack “Digital Etiquette”, a kind of  online or social media decorum that has analogies in the offline […]

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SEO and Simon Sinek’s “Start With Why”

Simon Sinek raises a great point in his book “start with why” (and related videos like this) — “people don’t buy what you do, they buy why you do it.” Or, in the related but different words of Neil Tyson in Cosmos: “We hunger for significance”. Human beings are wired to seek out deeper meaning. […]

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The misunderstood concept of “productive paranoia”

A beautiful nuance of greatness that could be generally misunderstood is the idea of “productive paranoia”. Productive paranoia is a classic example of the Genius of the AND — yes, it is being paranoid, but being paranoid AND productive with that paranoia. It is a lot more than mere pessimism, it is the mental discipline to ask […]

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