Category: Digital Marketing and SEO


Attribution — A difficult problem

  Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult...


Every page a landing page!

We all know what a landing page is from PPC advertising right? A landing page is a webpage that targets a particular idea or product and you drive qualified traffic to it, and BOOM — money...


The grand irony of SEO’s

Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A story about chess When I was a teenager, I used...