Shawn Powrie Blog

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SEO: Just Try Stuff

Recently a Twitter conversation occurred wherein @Hams38 asked John Mueller (A nice important guy at Google Switzerland): The first response that John gave was: I found this conversation particularly interesting because, while John Mueller knows...

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Do SEO Rankings Mean Money?

“I want to rank #1 in Google for KEYWORD” That’s how a lot of business owners approach SEO. It seems simple enough: People come to Google to look for your service, You rank #1,...

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Chinese Poem: 春曉(chūnxiǎo) Spring Dawn

In celebration of the first day of spring, here’s a beautiful Chinese poem called 春曉 chūnxiǎo (Spring Dawn) that comes to mind: 春眠不覺曉, 處處聞啼鳥, 夜來風雨聲, 花落知多少. Chūn mián bù jué xiǎo, chùchù wén tí niǎo, Yè...

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Digital content etiquette and #ReadItAll

Engaging with digital content is a major part of modern life. Many of us can engage with literally dozens of pieces of content every day. Yet sometimes our methodologies for engaging with and sharing...

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One great wish: A world with no money

If I were “miss universe” standing in my bikini before the world and were asked “what’s your greatest wish for the world?” my answer would be: A world that has outgrown money I use the...

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The misunderstood concept of “productive paranoia”

A beautiful nuance of greatness that could be generally misunderstood is the idea of “productive paranoia”. Productive paranoia is a classic example of the Genius of the AND — yes, it is being paranoid, but...

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You can’t outsource your brand

We like to outsource digital marketing activities in order to gain cost effective access to more experienced professionals. But in our haste to do so, one hopes that we don’t lose sight of one simple fact:...