Shawn Powrie Blog

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The misunderstood concept of “productive paranoia”

A beautiful nuance of greatness that could be generally misunderstood is the idea of “productive paranoia”. Productive paranoia is a classic example of the Genius of the AND — yes, it is being paranoid, but...

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You can’t outsource your brand

We like to outsource digital marketing activities in order to gain cost effective access to more experienced professionals. But in our haste to do so, one hopes that we don’t lose sight of one simple fact:...

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Chinese Phrase: 一桶水不响, 半桶水晃荡

One of my personal favourite Chinese phrases that resonates deeply with me is 一桶水不响, 半桶水晃荡 yī tǒng shuǐ bù xiǎng, bàn tǒng shuǐ huàngdang. “A full bucket of water is not noisy, A half bucket of...

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“Intent Vertical” short snippet

This is a short snippet from my presentation at E-Web Marketing to a group of small and medium sized business owners about how they should think about keywords and intent. I am planning on writing more...

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Attribution — A difficult problem

  Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult...

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We should stop calling ourselves experts

Before diving into this article it’s good to show the inspiration source. A quote from this article: The entrepreneur space is rife with false hope and false promises. There’s an entire species of ‘X...