Shawn Powrie Blog

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Chinese Phrase: 一桶水不响, 半桶水晃荡

One of my personal favourite Chinese phrases that resonates deeply with me is 一桶水不响, 半桶水晃荡 yī tǒng shuǐ bù xiǎng, bàn tǒng shuǐ huàngdang. “A full bucket of water is not noisy, A half bucket of...

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“Intent Vertical” short snippet

This is a short snippet from my presentation at E-Web Marketing to a group of small and medium sized business owners about how they should think about keywords and intent. I am planning on writing more...

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Attribution — A difficult problem

  Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult...

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We should stop calling ourselves experts

Before diving into this article it’s good to show the inspiration source. A quote from this article: The entrepreneur space is rife with false hope and false promises. There’s an entire species of ‘X...

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Chinese poem — 静夜思 (jìngyè sī) Nostalgia

One of the most famous, classical and beautiful poems in Chinese was written in the Tang dynasty by the poet Li Bai. Like many famous poems in Chinese this one has been translated into English...

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Why we don’t do things

With the new year upon us, many people are setting their “new year’s resolutions” — usually an inordinately long set of goals that are cute and ornate, but unrealistic. Nevertheless, when you crack down...