Digital

The Implications of Penguin 4.0 “real time”

It’s official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean? What are the implications of Penguin going real-time? That’s what I’m going to dive into in this article. Brief History of Penguin Google’s ...

SEO experiment: high informational bias niches

In a previous post the fundamental elements of search and intent were introduced. In that post we went through the three major types of intent behind keywords or phrases that people type into Google: Transactional (want to buy something) Informational (want to...

Shawn Powrie
5 min read
The fun fundamentals of search and intent

There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would...

Shawn Powrie
5 min read
SEO: Just Try Stuff

Recently a Twitter conversation occurred wherein @Hams38 asked John Mueller (A nice important guy at Google Switzerland): The first response that John gave was: I found this conversation particularly interesting because, while John Mueller knows a lot about SEO (he’s...

Shawn Powrie
2 min read
Do SEO Rankings Mean Money?

“I want to rank #1 in Google for KEYWORD” That’s how a lot of business owners approach SEO. It seems simple enough: People come to Google to look for your service, You rank #1, Everybody clicks on to your...

Shawn Powrie
4 min read
Digital content etiquette and #ReadItAll

Engaging with digital content is a major part of modern life. Many of us can engage with literally dozens of pieces of content every day. Yet sometimes our methodologies for engaging with and sharing content can become less and...

Shawn Powrie
4 min read
SEO and Simon Sinek’s “Start With Why”

Simon Sinek raises a great point in his book Start With Why: “People don’t buy what you do, they buy why you do it.” or, in the related but different words of Neil Tyson in Cosmos: “We hunger for...

Shawn Powrie
3 min read
SEO: Topical Authority Borrowing (I.E Stealing Rankings)

Important premise: I’m a white-hatter. Don’t misinterpret this article as spammy 😛 Recently I had the privilege to meet with Gary Illyes as part of a company survey program by Google. This was a rare and special opportunity, mainly because it was...

Shawn Powrie
7 min read
You can’t outsource your brand

We like to outsource digital marketing activities in order to gain cost effective access to more experienced professionals. But in our haste to do so, one hopes that we don’t lose sight of one simple fact: There are a lot of...

Shawn Powrie
2 min read