Digital

Attribution — A difficult problem

  Half the money I spend on advertising is wasted; the trouble is I don’t know which half. — Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets ...

Holistic SEO: it’s much more than just links

EDIT: three days after I wrote this blog article, John Mueller from Google was in a Google Webmasters hangout where he explicitly said (to answer the question “Is link building in any way good?”): That’s a good question, in...

Shawn Powrie
3 min read
Every page a landing page!

We all know what a landing page is from PPC advertising right? A landing page is a webpage that targets a particular idea or product and you drive qualified traffic to it, and BOOM — money arrives in your bank account!...

Shawn Powrie
4 min read
The grand irony of SEO’s

Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A story about chess When I was a teenager, I used to enjoy playing chess as...

Shawn Powrie
2 min read
The Heart of SEO

SEO is ever changing… right? The topic of “SEO” is an eternally ongoing cause for much buzz and discussion, something you read about SEO two or three years ago may not even be valid today. This is because it is...

Shawn Powrie
4 min read